Campaign analytics are essential for assessing the performance of your email marketing efforts and making informed decisions to optimize future campaigns. With Flowmail's comprehensive analytics features, you can easily track key metrics and gain valuable insights into the effectiveness of your email campaigns. Follow these steps to view campaign analytics in Flowmail:

1. Upon logging in to your Flowmail account, navigate to the Campaigns section of the app. Here, you'll find a dashboard displaying all your past and current email campaigns.

   

   
   

2. Choose the specific email campaign for which you want to view analytics. Click on the campaign title or select it from the list of recent campaigns displayed on the dashboard.

   
   

3. Once you've selected the campaign, look for an option or tab labeled "Analytics" or "Campaign Performance." Click on this option to access the analytics dashboard for the selected campaign.

   

   
   

4. In the analytics dashboard, you'll find a variety of key metrics and performance indicators related to your email campaign. These may include metrics such as:

   • Open Rate: The percentage of recipients who opened your email.

   • Click-Through Rate (CTR): The percentage of recipients who clicked on links within your email.

   • Conversion Rate: The percentage of recipients who completed a desired action (e.g., making a purchase) after clicking on a link in your email.

   • Bounce Rate: The percentage of emails that were not successfully delivered to recipients' inboxes.

   • Unsubscribe Rate: The percentage of recipients who unsubscribed from your email list after receiving the campaign.

5. Use the analytics data to analyze engagement patterns and trends among your email recipients. Identify which subject lines, content types, and call-to-action buttons resonate most with your audience.